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Taking MyMileMarker For A Ride


Still tracking your car mileage with spreadsheets and scrambling to gather old gas receipts? Try MyMileMarker, a new service by Sidebar Creative that allows you to track and analyze your car mileage online through a browser or mobile phone. It’s...
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Marketing @ UX Week


Yesterday our UX Week keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning...
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What PaaS Should Learn from the August 2003 Blacko


We’re in an interesting transition within the software space. Specifically, we’re all in agreement that SaaS is changing the industry in a very positive way. More importantly, however, is the recent evolution of platform as a service (PaaS), which...
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Conventional wisdom on CRM requirements doesn't wo


The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably haven’t used CRM technology before, are expected to articulate a complete vision of what...
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Address Data Providers Integrate to Salesforce


In Australia, the Postal Service can supply a data file or xml integration of all combinations of City, Zip Code and State. I would assume that this is available in other countries also....
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Google Homepage - The Future Face of SaaS?


Software as a Service (SaaS) continues to gain momentum in the enterprise and is on its way to becoming a $20B market by 2011 (industry estimates from CSFB and Tripletree). Google, with its “iGoogle” homepage, provides enterprises a single view...
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